![Meet The New Toucan Sam](https://media-cdn.socastsrm.com/wordpress/wp-content/blogs.dir/1942/files/2020/05/toucan-sam-redesign-new-design-2020-1220831-1280x0.jpeg)
Changes are coming to Froot Loops.
Kellogg’s has redesigned Toucan Sam; the longtime mascot for the fruity cereal.
Sam has been on the front of Froot Loops since 1963. There have been some slight changes over the years, but the beak has always had the classic black-pink-red-orange mix. Now the beak looks like a blended rainbow. Plus, Sam has teeth now! What gives?
Like most redesigns, it’s come under fire. The hashtag #NotMyToucanSam has grown in popularity as Twitter users share their displeasure with the change.
They better not change Tony The Tiger anytime soon!